Circular Economy Special Interest Group

A circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.

Ellen MacArthur Foundation

Why switch to a circular business model?

Thinking Globally

We all need to reduce our impact on the climate. Research from the Ellen MacArthur Foundation shows that almost half of the world’s climate impacts are caused by how we make and use products. So the case for change is clear: reducing the resources we use to make new products will reduce our climate impacts.

For more information on the global impacts and opportunities around circular economy, follow The Ellen MacArthur Foundation  and Doughnut Economics Action Lab (DEAL) on Twitter.


Courtesy of

For your company
It’s actually good news: circular business models can give you better, more valuable relationships with your customers (and where you deliver more value you can create more loyalty, return business and profit.)

You can reduce customer acquisition costs and churn, and increase loyalty and satisfaction. You can even use circular models to access parts of the market you never thought you could compete in, and defend yourself from aftermarket competitors.

So the benefits are both commercial and environmental. They can be applied to almost any business situation, too. Here’s what the brands participating in our project had to say about their motivation for taking part.

Who is already using circular business models?

Sportswear brand leader adidas created several business model trials to support its circular strategy and ambitions, and now rents sportswear to customers in France
UK tyre manufacturer Bandvulc created new circular service offers and cornered over 70% market share of the UK supermarket logistics sector

Luxury fashion platform FARFETCH created two new circular offers to customers – and both are quickly going global

A UK-based professional workspace service provider that collects, refurbishes and remanufactures office furniture. Much cheaper than new, and as good as new!
An Oxfordshire-based printing business that sources recycled paper and uses ultra-sustainable processes and ingredients

Oxfordshire-based firm with current edge tech to track and trace items through reuse and recycling processes

Here’s a bit more insight into the circular thinking at adidas…

Want to understand circular economy a bit more? Here’s a handy infographic from QSA Partners and South and Vale Business Support.
And there are many more examples from a wider range of sectors here!

Circular Economy Special Interest Group


What is this group?

This is a special interest group focused on Circular Economy, and will provide SIG members with expert insight into particular topics, and a forum for debate, networking and potential joint commercial ventures. It is being championed by QSA Partners, an associate founder member of Oxfordshire Greentech.

Our aims:

  • To enhance awareness and understanding of what the circular economy is
  • To provide accessible events, workshops, and discussion groups for further learning
  • To engage enterprises in Oxfordshire with how to implement business model transitions towards a circular model
  • To develop and scale up the circular economy as a whole within the county


Andy and Tom (our sustainability champions here at OPD) very much enjoyed the Sustainable Business Models seminar and we’ve already begun developing our policy and planning our evolution towards fully sustainable!

Rupert Wilkinson

Oxford Product Design

Getting started: Use a simple process and powerful insights


There’s no need to drown in information when thinking about circular business models. Visit QSA’s website to get tips on simple ways to get started and the main factors to consider. The website has short explainer videos to help you get going.


QSA Partners have recently launched Circular business models in fashion: step-by-step guide.

This free guide shows you the basics of how to create circular business models in your fashion business. It’s designed for people who want to learn about circular business change and need to start from scratch, or have only just begun their journey.

The course provides a simple step-by-step guide on how to implement business model change (the circular business change process) and the factors to consider as you implement change (QSA’s 7C’s framework.) It’s designed to give an overview of our experience in a light-touch way.

Access to the guide is free for 6 months to people who sign up in 2021. Once you’ve signed up you’ll receive login details and access to the course.

More events coming soon…


To access the Zoom recording from our most recent event on “Circular business models: How to make more money by selling less stuff”, please fill out your details below. You will receive an email with the recording link and password.

By filling in this form, you consent to giving QSA Partners, the Circular Economy SIG Champion, a small amount of your information. QSA Partners may use your information to send you relevant news articles and promotional materials, but you won’t be bombarded with emails and QSA Partners don’t sell details to marketers. 

Past events

Creating sustainable and innovative business models, 03.07.19

Breaking into small groups, 03.07.19

Dave Beesley from Oxford Office Furniture explains their implementation of circular strategies 03.07.19

Who are QSA Partners?
We are a team of leading circular economy business consultants who use strong commercial, financial and sustainability expertise, alongside practical and experienced project management to develop and implement successful circular business models. We work hands-on with businesses to help them take innovative business propositions to commercial reality and have more than 50 years combined experience in low carbon economics, resource efficient business, innovation and financial modelling.
Gerrard Fisher

Gerrard Fisher

Kristina Bull

Kristina Bull

Mark Hodgson

Mark Hodgson

Jennifer Decker

Jennifer Decker

Contact us

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